Does it pay to advertise? : cases illustrating successful brand advertising
(Book)
Author
Published
Lexington, Mass. : Lexington Books, c1989.
Format
Book
ISBN
0669158976 (alk. paper)
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| AMC Mondor-Eagen Library - General | HF5823.J717 1989 | Available |
More Details
Published
Lexington, Mass. : Lexington Books, c1989.
Physical Desc
xxi, 380 pages : ill. ; 24 cm.
Language
English
ISBN
0669158976 (alk. paper)
Notes
General Note
Includes index.
Bibliography
Bibliography: p. [349]-370.
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